The long way up
Nobody handedhim that body.
He started as a bodybuilder — a different sport, a different body. What carried him from that stage to World's Strongest Man wasn't genetics or a secret — it was a decade of programming that got written, measured, and rewritten every single week.
That process is the thing this app does for you. Automatically. Forever.
The other half
Strength is a science.He has the paperto prove it.
A Bachelor of Science from Guelph. A Master of Exercise Physiology from Sydney. Ten years applying both to his own body, at the top of the sport.
The app isn't a template with his name on it. It runs his periodisation logic — the same rules he uses on himself and the athletes he coaches.
What you actually get
It's all in there.
Programming, nutrition, form review, and a coach you can ask anything. One app.
Programming
Every day.Already written.
Open the app and the work is there. Lifts, sets, loads, RPE targets, time on the clock. Built around your equipment, your schedule, and what you're training for.
- Strongman events and gym work in the same plan
- Loads that move with your numbers, not a spreadsheet
- Deloads and peaks handled without you asking
Video review
Film a set.Get it fixed.
Thirty seconds of footage from the side of the rack. The app breaks the lift down and tells you the one thing to change — bar path, bracing, hip timing, lockout. Then it remembers, and checks whether you fixed it.
- Squat, deadlift, press, and the strongman events
- Specific corrections, not "keep your back straight"
- Every analysis saved so you can compare month to month
Nutrition
Eat likeyou mean it.
Macros set against your training load — training days and rest days are not the same day. Meals planned, timed around your session, and logged in one tap when you actually eat them.
- Training-day and rest-day targets, calculated for you
- Full meal plans with timing around your session
- Log it in a tap, or add your own food
Hooper Intelligence
Ask himanything.
Text it or talk to it. Why the program changed, how to warm up a bad shoulder, what to eat before a comp, whether to push through. It answers the way Mitchell answers — and it knows exactly what's in your program this week.
- Voice or text, any time
- Knows your program, your logs, and your history
- Trained on Mitchell's own coaching
How it starts.
01
Tell it about you
Five minutes. Your lifts, your gear, your schedule, what you're training for.
02
Train tomorrow
Your first session is ready before you close the app. Log it as you go.
03
It adjusts
From your logs, your feedback, and your wearable. Then it does that forever.
Straight answers.
Do I need a credit card to try it?
You start with a 7-day free trial and you're not charged until it ends. Cancel before then and you pay nothing.
Do I need strongman equipment?
No. Tell the app what you have — a commercial gym, a garage, or a full strongman yard — and it programs to that.
Is this only for strongman?
No. If you want to get strong, it works. If you're chasing a specific show, it programs for the events.
Is Mitchell actually involved?
Yes. The programming logic, the coaching voice, and the standards are his. He built it because he can only coach so many people directly.
